Nowadays, digital marketing has several sections and online advertising is one of them. This is a marketing strategy involving Internet as a medium to attain website traffic and target as well as deliver marketing messages to the right customers.If you’re ready to take your brand to the next level, implement one of these types of online advertising such as PPC, display ads, remarketing, SEM, paid social media ads or video ads.PPC (pay-per-click) marketing is a form of online advertising in which advertisers mount up costs when users click on ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.
The Basics
All types of campaign goals can be achieved through PPC, including:
- Increasing sales
- Generating leads
- Promoting brand awareness
Relevance is the key factor for the success of PPC. As users are searching for specific products, services, and information at any given time, relevant PPC ads will motivate those users and convert them to customers.A targeted ad can be shown by the advertiser’s ability to show at the exact moment the search is occurring. For example, if a user searches for “branded sports shoes,” an advertiser can show an ad that hits to “branded sports shoes.”
How to manage PPC?
Managing a pay-per-click (PPC) campaign can be an intimidating task. Knowing that you’re playing with you or your client’s money is enough to scare many marketers away from PPC. But rest easy.
With a little know-how, a good strategy, and an understanding of the basics, you can get started with Google AdWords without stressing out.
Google Advertisements
Since its launch in October 2000,Google Ads has gone through several iterations over the last 19 years. As Google ads run on Google, Search Partner sites, and Display Network sites,it is the largest pay-per-click platform. From small businesses to Fortune 500 companies, Google Ads is geared toward the entire spectrum of companies. Let’s focus on PPC strategy for marketing.
To make your campaign success, we begin by choosing keyword themes and creating individual campaigns. For example, as a PPC professional we may create a campaign with the theme “Coffee Tables”. Within this campaign we shall create themed subcategories, i.e. ad groups which may include:
- Square Coffee Tables
- Designer Coffee Tables
- Round Coffee Tables
Each ad group should contain variations of themed keyword. For example, the “Square Coffee Tables” ad group may contain these keywords:
- Square coffee tables
- Coffee tables square
- Square coffee tables on sale
What do you need to know about Google AdWords?
Google’s advertising system AdWords allows users to bid to the highest place on their Search Engine Ranking Page (SERP). The higher score of your bid depends on your better ad relevance thereby more likely you are to rank well, and receive more clicks because of it.
Holding 30% of the global net ad revenue, the service of Google AdWords itself is pretty popular (SearchEngineLand) and with good reason. It can be a great way to get in front of your audience which depends on your market and how active your competitors are, as they search as long as the cost of gaining makes sense for your business.
